Vision Plants
Spring 2022 | 14 weeks | Individual Class Project
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Home-goods Design + Branding + CMF Study + Fabrication
Creative way of indoor planting that benefits overall-wellbeing
Project Brief
Indoor Plants : Establish a new brand incorporated with the phygical ( physical + digital) retail approach that provides an innovative way on growing indoor ornamental plants, in order to meet customers’ needs on life growing education, emotional satisfaction, lifestyle diversification, gift-giving and so on.
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*This brand is hypothetically China Market Based at this moment, and will consider the expansion targeted on different market demands in future.
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Is there anything that can guide you to find the value of life?
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Is there any ritual that can rebuild the connection with you and the world?
Is there any product that can make planting be easier, accessible, and fun?
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"Join in Us and choose our Vision Plants, let plants grow together with you and your dream"
Consumer Archetype
Brand Attributes Video
Positioning Matrix
Ideation Sketch
10 Year Road Map
Business Scope
B TO C
Time Capsule Planting Kits
Vision Plants App
Package Design
Customizable Size
Functionality
CMF Variation
Product Mockup Demo Video
Vision Plants App
App Flow Design
App Demo Video
Landing To Vision Plants App
Let's Start A
New Journey
Warm Interaction
In My Garden
Connection
Building In
Union Garden
Accessible Way
Of Learning Abundant Info
Diverse Experience
In Community
Individual Growth
Process Record
Easy Way To Shop
B TO B
Customized Onboarding Gift
“Green Corner” Program
Onboarding Gift Collaboration
Collaborate with Jessie Ong 's rebranding Project , and she provides the graphic design for this specific package.
Green Corner Program
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